Facebook has been around since February 2004, and has caught fire as far as social media is concerned. It’s hard to meet anyone who doesn’t have a Facebook page, and frequently you see people posting to Facebook on their smart phones when at restaurants or parties. Facebook’s EdgeRank system was implemented to “keep things fair” and be certain viewers see only the news “they want to see” in their newsfeeds. But is this really why it was implemented? Recently introduced were Facebook paid promotions for those promoting businesses or causes. Just what’s happening with these paid promotions? Are they working? Are they doing what Facebook claims they do?
The previous article on Organic Alkaloids generated a very interesting response, so profound that it deserves a follow-up article. Many people, even those with the most basic understanding of chemistry, enjoyed it. One person wrote me indicating it fostered a conversation between her and her mother, whilst another wrote me indicating it gave her a firmer appreciation of how interrelated biological processes and organic alkaloids can be. Hearing good news about the article, I chose to share it in LinkedIn forums. It was received well in educational forums, however I didn’t stop there. My sense of humor tempted me (and won) to share Organic Alkaloids with “perfumery groups” on LinkedIn. For some strange reason, they kept bouncing the article out of the forums. I wonder why.
Can’t follow me? Then you must go back and read the original article!
You’ve spent almost four years and $80,000 on a college education, and you’re looking forward to graduation and earning some money to start living independently. You spend time with “resume experts,” craft the perfect resume, and then utilize LinkedIn to make the right contacts to find out who’s hiring. After months of work, you get a fantastic lead, and send your resume to “Integrity Prevails, Inc.” Two weeks later, you get a phone call from the Human Resources (HR) Department at “Integrity,” wherein they express great interest, and then schedule a phone interview with you. Phone interview! You’ve gotten that far! Shine through this and you’ll get an onsite interview! Three days later you get an e-mail indicating that “Although your credentials are noteworthy, we have found another candidate whose qualifications more closely match those for the available position.” What just happened?
Long ago I learned a simple rule in Organic Chemistry. Practically every synthetic organic transformation and corresponding reaction mechanism can be described in entirety as a series of attacks of nucleophiles (Nu) on electrophiles (E). This simple rule was so etched into my psyche that it became unconscious. This article is dedicated to my current students who are voluntarily, and quite eagerly, undergoing my facilitated “reorganization” of their thought patterns in their endeavor to learn the logic of Organic Chemistry.