We Had Schrödinger’s Cat Analyze the Mathematics Behind Facebook Paid Promotions
Facebook has been around since February 2004, and has caught fire as far as social media is concerned. It’s hard to meet anyone who doesn’t have a Facebook page, and frequently you see people posting to Facebook on their smart phones when at restaurants or parties. Facebook’s EdgeRank system was implemented to “keep things fair” and be certain viewers see only the news “they want to see” in their newsfeeds. But is this really why it was implemented? Recently introduced were Facebook paid promotions for those promoting businesses or causes. Just what’s happening with these paid promotions? Are they working? Are they doing what Facebook claims they do?


